Just twenty years ago, businesses spent thousands of dollars each year on radio,
TV, or print ads in the hopes that their brand would grow. While they were promised
success, the truth is that it was incredibly difficult to stand out and make money via
advertising.
Worse yet, their efforts were often pitted against enormous corporations with
million-dollar ad budgets. If they got any airtime at all, the smaller companies had a
harder time gauging success against their Goliath-esque competition.
Small companies and your everyday entrepreneur held the short end of the stick,
and growth was hard.
TV, or print ads in the hopes that their brand would grow. While they were promised
success, the truth is that it was incredibly difficult to stand out and make money via
advertising.
Worse yet, their efforts were often pitted against enormous corporations with
million-dollar ad budgets. If they got any airtime at all, the smaller companies had a
harder time gauging success against their Goliath-esque competition.
Small companies and your everyday entrepreneur held the short end of the stick,
and growth was hard.
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